Binance Alpha is a platform integrated into the Binance exchange that provides users with early access to emerging cryptocurrency projects before they are listed on the main exchange. It simplifies the process of buying on-chain tokens by allowing users to utilize funds directly from their Binance accounts without needing a separate Web3 wallet. This integration aims to bridge the gap between centralized and decentralized trading, offering a more accessible and efficient way to discover and trade new tokens.
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